Thursday, August 30, 2007

Architect Austin Texas

In August of 2007, the marketing staff of Barnes Gromatzky Kosarek Architects attended the Construction Expo at the Austin Convention Center. The Expo featured a seminar titled "Maximize Your Website's Effectiveness," which provided tips about how to improve a website's search engine ranking. Among other things, it was suggested that creating and maintaining a blog could enhance the ranking of a firm's website. This blog is intended to test that theory, and provide information that might be interesting or useful to other people.


After the seminar, we returned to the office, and ran some simple Google searches to test how high the Barnes Gromatzky Kosarek Architects website was ranked using Google's search engine. Specifically, we tested the phrase Architect Austin Texas, and discovered that we were not ranked as high as we'd like based on these keywords. We also tested general keywords, like:

Architecture Austin Texas
Architectural Design Austin Texas
Sustainability Austin Texas
Austin Green Building Program Architect
Academic Campus Master Planning Texas
Texas Campus Master Plan Architect
Public Participation Architect Austin Texas
Texas Civic & Academic Architecture

It also occurered to us that people might be searching for us relative to some of the building projects that our firm has been associated with. For instance, what if someone were driving along Lake Lady Bird here in Austin, Texas and asked themselves, "I wonder which architecture firm designed the Palmer Events Center?" They might go to Google and type in Palmer Events Center Architect. Would any reference to Barnes Gromatzky Kosarek Architects show up on Google? Once again, our test yielded results with reasonable room for improvement. And so we made similar searches for some of the other projects that our firm is known for:

Texas School for the Deaf Architect
University of Texas Almetris Duren Residence Hall Architect
Austin Convention Center Parking Garage Architect
Congress Avenue Wall Architect
Concordia University Campus Relocation Architect
Texas A&M Student Leadership Retreat Center Architect
Austin Energy District Cooling Plant Architect
LCRA Emergency Operations Center Architect
AISD Nan Clayton Elementary School Architect
Texas A&M University - Corpus Christi Bay Hall Classroom Building Architect

By the same token, we were also curious to determine how closely associated we are to some of the Texas academic campus master planning projects that we've been involved with:

Texas A&M University Master Campus Plan Architect
University of St. Thomas Campus Master Plan Architect
St. Edward's University Campus Master Plan Architect
Concordia University Campus Master Plan Architect
Texas School for the Deaf Campus Master Plan Architect
Temple College Campus Master Plan Architect
University of Texas at Tyler Palestine Campus Master Plan Architect

We made some modifications, and then submitted our website for re-evaluation by Google. We were pleased to discover that the changes we made had definately improved our website's ranking. It was also apparent, however, that there was still room for improvement. As of this posting, we are looking forward to seeing what additional improvement might come as a result of this new blog.